Our group's member and client bases are comprised of highly impactful professionals who understand the value of implementing a SMART leadership philosophy.
Strategy and Marketing, along with Research and Technology, all revolve around a fundamental understanding and application of analytics in order to create and capture meaninful business value.
Principle Components of SMART Leadership strategy:
Strategy - outlining the expected path to successful campaign goal execution.
Marketing - utilizing business insights and leveraging industrial expertise to achieve
specific & measurable outcomes.
Analytics - allowing for the optimized achievement of goals via driving insight into action. Analytics is always at the center of what we do.
Research - observing, recording, and tracking the performance of customer behavior in the target market to learn invaluable ways to better meet their needs and desires.
Technology - representing the "how" in the equation: how creative and innovative ideas are efficiently explored, designed, developed, and implemented.
Marketing - utilizing business insights and leveraging industrial expertise to achieve
specific & measurable outcomes.
Analytics - allowing for the optimized achievement of goals via driving insight into action. Analytics is always at the center of what we do.
Research - observing, recording, and tracking the performance of customer behavior in the target market to learn invaluable ways to better meet their needs and desires.
Technology - representing the "how" in the equation: how creative and innovative ideas are efficiently explored, designed, developed, and implemented.
The goals of utilizing a SMART Leadership philosophy are tied in with the strategic goals of founding The Chicago Analytics Group:
- To drive and promote positive value creation in Analytics & Research Technology.
- To more effectively solve the world's most pressing problems.
- To ultimately better serve the multitude of global consumers:
- Improve their experiences
- Improve their products
- Offer them a higher level of service
If you work in some facet as an analytics professional, you have been charged with answering the question "what is the purpose of analytics?" and that is generally followed by another question "what value does it bring to the business?"
The Chicago Analytics Group has redefined analytics purpose by aligning it directly with the creation and capture of meaningful business value in terms of new insights, recommendations, and solutions to real business opportunities.
The value that this brings to the business is timely, accurate, and actionable business intelligence which has been transformed from raw data in some meaningful way. This allows businesses to make quicker, better, and ultimately more profitable decisions.
What enables business leaders to ultimately achieve sustainable innovation and growth?
The answer is simple to declare, but incredibly complex to implement: become data-driven.
Becoming data-driven is all about utilizing the company's internal and external information resources to make more informed, more effective, and ultimately more profitable decisions.
This all takes an immense amount of collaboration, dedication, and hard work. There's no getting away from that. But for the clients we help to execute it well, the benefits can be extraordinary.
We are redefining business success by directly aligning it with becoming data-driven, and in doing so, allowing both members and clients to achieve insights-driven success as a result.
The answer is simple to declare, but incredibly complex to implement: become data-driven.
Becoming data-driven is all about utilizing the company's internal and external information resources to make more informed, more effective, and ultimately more profitable decisions.
This all takes an immense amount of collaboration, dedication, and hard work. There's no getting away from that. But for the clients we help to execute it well, the benefits can be extraordinary.
We are redefining business success by directly aligning it with becoming data-driven, and in doing so, allowing both members and clients to achieve insights-driven success as a result.
There are many benefits to navigating what the potential value of marketing analytics can provide.
Unfortunately, this specific area of analytics, due to its relative newness, complexity due to both wide range of applications and lack of clearly established reporting standards, and differing types of collectable data (i.e. trying to objectively measure subjective market responses, such as sentiment) can make it incredibly difficult to navigate without the specific experience, skillset, or strategic framework.
That is precisely why The Chicago Analytics Group develops strategic frameworks - valuable blueprints for reproducible success - so that our clients can achieve both their short-term and long-term strategic goals. This is how we are redefining marketing analytics.
Unfortunately, this specific area of analytics, due to its relative newness, complexity due to both wide range of applications and lack of clearly established reporting standards, and differing types of collectable data (i.e. trying to objectively measure subjective market responses, such as sentiment) can make it incredibly difficult to navigate without the specific experience, skillset, or strategic framework.
That is precisely why The Chicago Analytics Group develops strategic frameworks - valuable blueprints for reproducible success - so that our clients can achieve both their short-term and long-term strategic goals. This is how we are redefining marketing analytics.
The proper utilization of analytics research within an organization can lead to tremendous benefits.
But how do we increase the successful adoption of analytics research, so that it can be implemented and utilized in the first place?
But how do we increase the successful adoption of analytics research, so that it can be implemented and utilized in the first place?
The answer to facilitate the adoption of analytics research - in its simplest, most standardized form - is to support the successful fulfillment of real business needs which allow an organization to become more successful via analytics.
That is why each of these primary drivers of analytics adoption shown below are aligned with real organizational needs that the majority of business leaders have stated are critical to their own firms' success. Developing this strategic framework for successful analytics adoption is one example of how we are redefining analytics research.
That is why each of these primary drivers of analytics adoption shown below are aligned with real organizational needs that the majority of business leaders have stated are critical to their own firms' success. Developing this strategic framework for successful analytics adoption is one example of how we are redefining analytics research.
As the business world becomes more accustomed with the idea of utilizing advanced analytics solutions to drive growth and innovation, it is becoming critical that business leaders become proficient at not just developing and implementing the analytics systems and processes that drive this growth and innovation; but also in presenting the insights, recommendations, optimization opportunities, and overall procedural efficiencies that these advanced analytics solutions can deliver.
The Chicago Analytics Group is dedicated to learning, progressing, and utilizing the vast potential within the modern age of analytics technology, and in doing so we are redefining what is possible in delivering the upmost in value to our clients and members.
