We are living in an ever exciting moment in analytics history.
We are overachieving in unprecedented fashion in our professional, personal, and interconnected lives; with innovation, growth, and optimization fueling our goal realization. No longer are we merely hopeful that we will be able to achieve our goals, but now we are ever so confident that our plans - if developed with optimal strategy - will produce measurable results.
There also has never been a greater need for creative problem solving.
When we look at the primary driving forces which allow analytics to be routinely successful in being a catalyst for innovation and overall growth, we are quick to give credit to emerging technologies, experienced analytics pioneers, and even an emphasis on ongoing education as determinates of continual analytics evolution and business impact. One of the underlying and - in many cases vastly underutilized - driving forces of analytics success can be found everywhere on the most dynamic analytics teams in the world: high levels of creativity.
Why is creativity in analytics significant?
Utilizing a high level of creativity is important to drive continual analytics success, because it allows perspective to be gained from all vantage points when understanding a specific analytics opportunity, it fuels a greater degree of solution optimization, and overall allows the analytics teams to better answer the world's most prevalent questions. In a hyper competitive landscape where there is an increasingly immense amount of pressure on analytics teams to produce more effective solutions to increasingly more complex opportunities in more efficient manners, integrating a high level of creativity into your analytics systems and processes can be the critical factor for success.
What is creativity in terms of analytics?
Creativity, when fully integrated into the architecture of analytics systems and process, doesn't just produce greater perspective, solution optimization, and potentially better decision making; But also supports the successful completion of critical marketing success factors. When there is a full commitment to excellence in achieving creativity in analytics, creativity is no longer merely a communications channel, but becomes a vehicle for more closely aligning analytics purpose with business value. In this case, creativity in analytics serves as an extremely valuable competitive advantage and a catalyst for innovation and growth in analytics, where both can be leveraged to increase overall performance of an organization.
How is creativity in analytics developed?
When evolving the architecture of analytics operating systems and processes, it is absolutely critical to incorporate creativity into developing more valuable analytics project management cycles. Of course, for there to be a successful leveraging of creativity in analytics, there must also be investment and commitment amongst the analytics team members. Creativity can be developed successfully from either internal or external consultation; however, for creativity to thrive in analytics ecosystems, measures to enhance higher levels of creativity should be developed emphasizing organic resources, procedures, and goal achievement. Creativity - at its core - is developed through an organizational push to continually evolve the analytics capabilities and offerings of the team which manages it.
How is creativity in analytics measured?
This is a great question. Of course, it depends on the specific analytics goals of the organization and to what degree analytics is developed in conjunction with the operational speed and flexibility that is necessary for creativity to be successfully leveraged. Taking that in account, creativity in analytics should be measured based upon the critical marketing success factors that it directly affects, to support optimization toward greater organizational performance. This will vary based on the goals, resource allocation, strategies, and ultimate management of analytics systems and processes within the organization. Measurement in analytics creativity should always strive to parallel measurement in analytics productivity and effectiveness.
Overall, the proper development and implementation of creativity is unfortunately many times a severely underutilized driving force in analytics. For those organizations that are able to tap into and leverage creativity in analytics to its full extent, it acts as one of their most valuable competitive assets. It may only be time before all analytics departments across the globe are emphasizing higher degrees of creativity in order to reach their analytics - and thus - their organizational potential.
If you have any questions or would like to talk further on this topic or other similar topics, please e-mail us at TheChicagoAnalyticsGroup@gmail.com.
All the best,
The Chicago Analytics Group
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