Why the “data are” will be the most meaningful start to every business conversation in the near future.
The data IS no longer just BIG. The data ARE now HUGE.
In fact, it’s becoming so huge that we should start using the correct grammar when using it in a sentence. The rules of our own English language dictate that when using a plural noun, the verb immediately following that noun should, in fact, be conjugated according to the plural noun it drives into action.
So, when we talk about data, especially during our current Digital Revolution catalyzed by dramatic technological advances; we are not talking about a singular data point, nor even a singular data set.
We are talking about vast amounts of information. The mountains of information that we are now able to collect, process, and analyze can seem daunting to even the most highly skilled and experienced data scientist there is.
At the very least, the way the word “data” is used in mainstream vernacular should (and eventually will) reflect this.
Especially in business settings. Let me explain.
We are all aware of the Digital Revolution that has been taking place for the last decade (and really the last several decades). We know that the collection, processing, and analyzing of the data that fuels the value creation during this Digital Revolution is what drives us forward and allows us to optimize in almost every way imaginable.
We develop and track the performance of innovative KPI’s (Key Performance Indicators), because we know that doing so allows us to honestly answer the question “can we get better?” and even more importantly answer the question of “how do we get better?” With most technology and information-based industries experiencing a competitive landscape that is as deep as it is constantly evolving, the effective analyzing of pertinent data remains the most pivotal driver of innovation and ultimate growth.
Not only is the data huge in stature, but also huge in importance.
However, we must also remind ourselves that data by itself is not particularly useful or valuable. We must invest and deploy the optimal resources in order to extract meaningful insight out of it. Data does not become useful information until it is effectively analyzed, and that is why The Chicago Analytics Group thrives to foster and spread the value and importance of analytics, especially in today’s Digital Revolution.
It’s time we all grabbed this Digital Revolution by the reigns.
The business conversations that centered around this, used to begin with phrases similar to “the data is big.”
Then follow up with some sort of strategy or recommendation on how to leverage “big data” to create optimized value for a specific company, sometimes even an entire industry.
The most meaningful business conversations in the near future will center around a similar phrase, only the data science experts that influence and implement digital transformation will finally give data the respect it deserves.
This is the foundation of the Analytics Revolution that is running parallel to the Digital Revolution.
These meaningful conversations will begin with “the data are,” finally pluralizing the verb that (literally) drives data into action, and propels us forward in a differentiated path to positive value creation and optimization.
The data is no longer big. The “data are” now huge. Let’s embrace it together.
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Have a great day,
Founder, The Chicago Analytics Group